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SLSTANLEYListed

Stanley Lifestyles Limited

Book Built Issue IPO · NSE, BSE

Price band
₹351 - ₹369
Lot size
40 shares
Issue amount
₹537.02 cr
Total subscription
96.93×
Current price₹137.64
Listing price ₹494.95
Watch live price ↗
Opens
21 Jun 2024
Closes
25 Jun 2024
Allotment
26 Jun 2024
Listing
28 Jun 2024

Offer at a glance

Issue overview

Issue size
1,45,53,508 shares
Face value
₹2 Per Equity Share
Minimum investment
₹14,040
Fresh issue
₹200 cr
Offer for sale
₹337.02 cr
Registrar
Kfin Technologies Limited
Listing exchange
NSE, BSE
Maximum investment
₹14,760
Issue type
Book Built Issue IPO
Shares before issue
5,15,97,168
Shares after issue
5,70,17,222

Lot sizes

CategoryLotsSharesAmount
RETAIL140₹14,760
sHNI14560₹2,06,640
bHNI682,720₹10,03,680

Share reservation

Retail35%
NII(HNI)15%
QIB20%

Subscription & GMP

Subscription by category

Total subscribed96.93×

Missing multiples are calculated from bids and offered shares when available.

QIB215.62×
NIB121.17×
HNIs(10L +)136.75×
HNIs (2-10L)90.02×
RETAIL18.73×

GMP history

086.517310 Mar: ₹17317 Nov: ₹17326 Nov: ₹173
10 Mar₹17326 Nov

Application-wise demand

CategoryReserved applicationsApplied applications
HNIs (10L+) 2,59971,361
HNIs (2-10L) 1,2991,13,146
RETAIL1,27,34319,42,417

Subscription demand

Amounts in ₹ crore. HNI subcategories are included in the NII total.

CategoryOfferedDemand
QIBs107.423,158.37
RETAIL187.963,519.71
HNIs 2+26.852,417.04
HNIs 10+53.77,343.59

Financial performance

Company financials

in Crores · Reported periods may include interim results.

Revenue & profit in Crores
0200400600Mar-21 · Revenue: 201.71Mar-21 · Profit after tax: 1.92Mar-21Mar-22 · Revenue: 297.76Mar-22 · Profit after tax: 23.22Mar-22Mar-23 · Revenue: 425.62Mar-23 · Profit after tax: 34.98Mar-23Dec-23 · Revenue: 322.29Dec-23 · Profit after tax: 18.7Dec-23
RevenueProfit after tax

Key performance indicators

Metric Dec-23 Mar-23 Mar-22
EPS3.836.374.14
ROE7.9216.2911.81
ROCE8.6316.6312.9
RONW8.3415.1810.69
PRE IPO(PE)54.4300
POST IPO(PE)84.400

Values and labels as reported in the issue data.

Company information

Company profile

Stanley Lifestyles Limited, established in 2007, is a leading designer and manufacturer of super-premium, luxury, and ultra-luxury furniture under the brand "Stanley." The company offers a diverse range of products, including sofas, recliners, dining sets, coffee tables, wardrobes, beds, and mattresses, along with customized leather seat covers for cars and luxury accessories. With a strong retail presence, Stanley Lifestyles operates 38 company-owned stores in major metros like Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad, along with 24 franchisee stores across 21 cities in 11 states and Union Territories. Its Bengaluru-based product development facility spans 15,000 square feet, employing 778 skilled professionals as of December 31, 2023, to ensure top-notch craftsmanship and innovation in every piece.

Strengths

  • Leading & Fast-Growing Brand: Stanley Lifestyles dominates the luxury and super-premium furniture market, showcasing strong growth and an expanding customer base.
  • Wide Product Selection: The company offers a diverse range of home furniture across different categories and price points, catering to various customer preferences.
  • Strong Nationwide Presence: With strategically placed stores in major metro cities and a network of franchise-operated outlets, Stanley Lifestyles ensures broad accessibility across India.

Risk factors

  • Trademark Uncertainty: The "Stanley" brand name is owned by promoter Sunil Suresh, not the company. Delays in transferring rights or issues with the co-existence agreement could impact the business.
  • Revenue Dependence on Key Products: The company’s financial health relies heavily on sofa and recliner sales. Changes in demand or consumer preferences could affect performance.
  • No Industry Benchmarks: Without listed competitors, it’s difficult to compare Stanley Lifestyles’ financial performance, making strategic planning more challenging.

Promoters

Sunil Suresh

Shubha Sunil

Registrar & documents

Lead manager

Axis Capital Limited, ICICI Securities Limited, Jm Financial Limited, SBI Capital Markets Limited

Registered office

SY No. 16/2 and 16/3 Part, Hosur Road, Veerasandra Village, Attibele Hobli, Anekal Taluk, Bengaluru - 560 100

+ 91 80 6895 7200

[email protected]Company website ↗

Understanding STANLEY IPO data

Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.