Simca Advertising Limited
Bookbuilding IPO · NSE
- Price band
- ₹174 - ₹183
- Lot size
- 600 shares
- Issue amount
- ₹58.04 cr
- Total subscription
- 80.94×
- Opens
- 8 May 2026
- Closes
- 12 May 2026
- Allotment
- 13 May 2026
- Listing
- 15 May 2026
Offer at a glance
Issue overview
- Issue size
- 31,71,600 shares
- Face value
- ₹10 per share
- Minimum investment
- ₹1,04,400
- Fresh issue
- ₹58.04 cr
- Offer for sale
- ₹0 cr
- Registrar
- Link Intime India Private Limited
- Listing exchange
- NSE
- Maximum investment
- ₹1,09,800
- Issue type
- Bookbuilding IPO
- Shares before issue
- 88,00,000
- Shares after issue
- 1,19,71,600
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 2 | 1,200 | ₹2,19,600 |
| sHNI | 3 | 1,800 | ₹3,29,400 |
| bHNI | 10 | 6,000 | ₹10,98,000 |
Share reservation
Subscription & GMP
Subscription by category
Reported 12 May 2026
GMP history
Day-wise demand
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| QIB | 0 | 93 |
| NIB | 0 | 20,755 |
| RETAIL | 880 | 62,389 |
| HNIs(10L +) | 381 | 10,100 |
| HNIs (2-10L) | 191 | 10,655 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 8.93 | 902.28 |
| FIIs | 0 | 211.99 |
| FIs | 0 | 30.95 |
| Others | 0 | 659.34 |
| RETAIL | 19.32 | 1,370.06 |
| HNIs 2+ | 6.28 | 378.18 |
| HNIs 10+ | 12.56 | 1,161.09 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Dec-25 | Mar-25 | Mar-24 |
|---|---|---|---|
| EPS | 12.13 | 11.34 | 6.56 |
| ROE | 38.08 | 57.44 | 78.14 |
| ROCE | 50.89 | 76.57 | 104.5 |
| RONW | 0 | 0 | 0 |
| PRE IPO(PE) | 0 | 16.14 | 0 |
| POST IPO(PE) | 15.39 | 0 | 0 |
Values and labels as reported in the issue data.
Peer comparison
| Company | P/E(X) | CMP* (₹) | Face value (₹) | NAV/Share (₹) | RONW(%) | EPS (Basic) (₹) |
|---|---|---|---|---|---|---|
| Bright Outdoor Media Limited | 29.75 | 390.00 | 10.00 | 112.55 | 11.65 | 13.11 |
| Simca Advertising Limited | 16.14 | 183.00 | 10.00 | 19.74 | 57.44 | 11.34 |
Company information
Company profile
Founded in June 2022, Simca Advertising Limited provides advertising services with a strong focus on out-of-home (OOH) media across Mumbai and Maharashtra. The company offers various advertising formats like hoardings, gantries, bus panels, shelters, kiosks, and signage to help brands reach people in public spaces. It designs customized campaigns based on audience behavior, choosing the right locations and media plans to maximize visibility and impact. Simca manages over 100 OOH media assets across key areas in Mumbai such as major roads, junctions, and commercial hubs, and serves clients from industries like advertising, entertainment, real estate, fashion, insurance, and government. As of May 31, 2025, the company had a team of 31 employees.
Strengths
- High-Impact Outdoor Advertising Reach: Strong presence in high-traffic locations ensures maximum brand visibility.
- Adoption of Digital OOH Solutions: Use of digital technologies enhances engagement and campaign effectiveness.
- Focused Regional Presence: Strong network of media assets in Mumbai and Maharashtra supports targeted campaigns.
Risk factors
- Limited Geographic Diversification: Operations concentrated mainly in one region restrict broader expansion.
- Dependence on Advertising Spend Cycles: Revenue linked to marketing budgets and economic conditions.
- Asset & Location Dependency: Performance depends on availability and retention of prime advertising locations.
Promoters
Fahim Batliwala
Ashma Fahim
Registrar & documents
Lead manager
Socradamus Capital Private Limited
Registrar & contacts
Link Intime India Private Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
Bungalow No C-6, Swami Samarth Nagar, Roshanlal Nagar, 3rd Cross Lane, Andheri (W), Mumbai, Maharashtra, 400053
022 - 2633 5055
[email protected]Company website ↗Understanding SIMCA IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.