R K SWAMY Limited
Book Built Issue IPO · NSE, BSE
- Price band
- ₹270 - ₹288
- Lot size
- 50 shares
- Issue amount
- ₹423.56 cr
- Total subscription
- 25.78×
- Opens
- 4 Mar 2024
- Closes
- 6 Mar 2024
- Allotment
- 8 Mar 2024
- Listing
- 12 Mar 2024
Offer at a glance
Issue overview
- Issue size
- 1,47,06,944 shares
- Face value
- ₹5 Per Equity Share
- Minimum investment
- ₹13,500
- Fresh issue
- ₹173 cr
- Offer for sale
- ₹250.56 cr
- Registrar
- Kfin Technologies Limited
- Listing exchange
- NSE, BSE
- Maximum investment
- ₹14,400
- Issue type
- Book Built Issue IPO
- Shares before issue
- 4,44,57,140
- Shares after issue
- 5,04,64,084
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 1 | 50 | ₹14,400 |
| sHNI | 14 | 700 | ₹2,01,600 |
| bHNI | 70 | 3,500 | ₹10,08,000 |
Share reservation
Subscription & GMP
Subscription by category
Missing multiples are calculated from bids and offered shares when available.
GMP history
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| — | — |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 124.82 | 2,569.06 |
| RETAIL | 41.61 | 1,385.89 |
| HNIs 2+ | 20.8 | 650.56 |
| HNIs 10+ | 41.61 | 1,486.54 |
| EMPLOYEES | 8.28 | 20.39 |
Financial performance
Company financials
in ₹ Crore · Reported periods may include interim results.
Key performance indicators
| Metric | 2023 | 2022 | 2021 |
|---|---|---|---|
| EPS | 7.03 | 4.33 | 0.69 |
| ROE | 101.52 | 195.99 | 6.25 |
| ROCE | 28.95 | 20.08 | 8.58 |
| RONW | 22.2 | 17.2 | 3.13 |
| PRE IPO(PE) | 40.96 | 0 | 0 |
| POST IPO(PE) | 91.63 | 0 | 0 |
Values and labels as reported in the issue data.
Company information
Company profile
Founded in 1973, R K Swamy Limited is a leading integrated marketing communications firm specializing in customer data analysis, full-service market research, and syndicated studies, with a strong focus on digital transformation across its operations. In FY 2023, the company executed over 818 creative campaigns across multiple media platforms, processed more than 97.69 terabytes of data, and conducted 2.37 million consumer interviews through quantitative, qualitative, and telephone surveys. Serving a prestigious clientele that includes Aditya Birla Sun Life AMC, Dr. Reddy's Laboratories, Havells India, ICICI Prudential Life Insurance, Mahindra & Mahindra, ONGC, Royal Enfield, Tata Play, and Union Bank of India, R K Swamy Limited operates across three business segments. With a workforce of 2,391 employees spread across 12 offices and 12 field locations in 12 cities, the company ensures comprehensive service delivery and client engagement.
Strengths
- Extensive Industry Experience: With 50 years of service, the company has built a strong reputation and credibility.
- Expertise in Data Analytics & Marketing Technology: A 15-year track record in this segment enhances its ability to offer data-driven insights and advanced marketing strategies.
- Strong Brand Portfolio & Leadership: Well-established brands and an experienced leadership team ensure strategic growth and operational efficiency.
- Diverse & Loyal Customer Base: Long-term client relationships demonstrate reliability, trust, and consistent value delivery.
Risk factors
- Client Concentration Risk: Heavy reliance on key clients means that losing any major client or reductions in their marketing budgets could significantly affect revenue.
- Industry Dependence: Revenue is highly tied to specific industries, making the company vulnerable to downturns in those sectors.
- Digital Marketing Exposure: As digital marketing is a primary income source, shifts in trends or reduced ad spending could negatively impact financial performance.
- Evolving Data Analytics Needs: Staying competitive requires continuous investment in advanced data analytics, which could be costly and may strain resources.
- Payment Delays: Late or defaulted client payments pose a risk to cash flow and financial stability.
Promoters
Srinivasan K Swamy (Sundar Swamy)
Narasimhan Krishnaswamy (Shekar Swamy)
Registrar & documents
Lead manager
R K SWAMY IPO Lead Manager, SBI Capital Markets Limited, IIFL Capital Services Limited, Motilal Oswal Investment Advisors Limited
Registrar & contacts
Kfin Technologies Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
No. 19, Wheatcrofts Road, Nungambakkam Chennai-600 034
+91 22 40576499
[email protected]Company website ↗Understanding RKSWAMY IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.