Purple United Sales Limited
100 % Book Building · NSE
- Price band
- Rs. 121 to Rs. 126 per equity share
- Lot size
- 1,000 shares
- Issue amount
- ₹32.81 cr
- Total subscription
- 148.9×
- Opens
- 11 Dec 2024
- Closes
- 13 Dec 2024
- Allotment
- 16 Dec 2024
- Listing
- 18 Dec 2024
Offer at a glance
Issue overview
- Issue size
- 26,04,000 shares
- Face value
- Rs.10
- Minimum investment
- ₹1,21,000
- Fresh issue
- ₹32.81 cr
- Offer for sale
- ₹0 cr
- Registrar
- Kfin Technologies Limited
- Listing exchange
- NSE
- Maximum investment
- ₹1,26,000
- Issue type
- 100 % Book Building
- Shares before issue
- 70,05,800
- Shares after issue
- 96,09,800
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| Retail | 1 | 1,000 | ₹1,26,000 |
| sHNI | 2 | 2,000 | ₹2,52,000 |
| bHNI | 2 | 2,000 | ₹2,52,000 |
Share reservation
Subscription & GMP
Subscription by category
Missing multiples are calculated from bids and offered shares when available.
GMP history
GMP history is unavailable.
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| QIB | — | 52 |
| NIB | — | 8,042 |
| RETAIL | — | 1,34,484 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 6.24 | 538.27 |
| RETAIL | 10.91 | 1,694.5 |
| NIB | 4.67 | 1,262.37 |
Financial performance
Company financials
In Lakhs · Reported periods may include interim results.
Key performance indicators
| Metric | Sep-24 | Mar-24 | Mar-22 |
|---|---|---|---|
| EPS | 4.77 | 7.26 | 2.45 |
| ROE | 0 | 0 | 0 |
| ROCE | 11.12 | 19.35 | 16.14 |
| RONW | 13.9 | 27.78 | 14.4 |
| Pre IPO | 0 | 18.33 | 0 |
| Post IPO | 0 | 18.39 | 0 |
Values and labels as reported in the issue data.
Company information
Company profile
Incorporated in 2014, Purple United is a leading fashion brand specializing in clothing, footwear, and accessories for children across all age groups. Its flagship line, "Purple United Kids," caters to infants (0–1 year), toddlers (2–6 years), and older children (7–14 years), offering high-quality, laboratory-tested products in vibrant designs suitable for every occasion. The product portfolio spans t-shirts, jackets, dresses, trousers, footwear, strollers, and more. Operating primarily in India, Purple United runs 17 exclusive brand outlets (EBOs) across 10 cities in 5 states and maintains 20 shop-in-shop locations within prominent retail chains. Its products are also widely available online via its website, mobile app, and major e-commerce platforms like Myntra, Amazon, Flipkart, and FirstCry, while partnering with 44 retailers nationwide. With a dedicated team of 161 full-time employees as of June 30, 2024, the company continues to innovate and expand its reach in the children’s fashion segment.
Strengths
- Strategic Market Positioning: Well-positioned to capitalize on the growing children's products market.
- Extensive Product Portfolio: High-quality, value-driven products with a focus on fun, fashion, and functionality.
- Robust Backend: Strong design capabilities, distribution channel control, and innovative product development.
- Read the latest IPO market update.
- Read the latest IPO market update.
Risk factors
- Expansion Risks: Potential delays and cost overruns in opening new stores.
- Market Competition: Intense competition may impact market share and pricing strategies.
- Operational Challenges: Dependence on effective distribution and supply chain management to sustain growth.
- Read the latest IPO market update.
Promoters
MR. Jatinder Dev Seth, MRS. Bhawana Seth, Innovation Mobile, Web Technologies Private Limited, Manish Dev Seth and Monica Seth
Read the latest IPO market update.
Registrar & documents
Lead manager
Expert Global Consultants Private Limited
Registrar & contacts
Kfin Technologies Limited
Official registrar portal ↗IPO allotment status guide →Registered office
Khasra No. 55/14 & 55/15, Near Rani Khera Road, Mundka, West Delhi, New Delhi, Delhi, India, 11004
+91 9667792635
mailto:jdseth@purpleuniCompany website ↗Understanding PURPLEUTED IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.