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PJPRIORITYListed

Priority Jewels Limited

Bookbuilding IPO · NSE, BSE

Price band
₹190 - ₹200
Lot size
75 shares
Issue amount
₹91.5 cr
Total subscription
100.45×
Current price₹339.2
Listing price ₹230
Watch live price ↗
Opens
28 Aug 2026
Closes
1 Sept 2026
Allotment
2 Sept 2026
Listing
4 Sept 2026

Offer at a glance

Issue overview

Issue size
45,75,000 shares
Face value
₹10 per share
Minimum investment
₹14,250
Fresh issue
₹91.5 cr
Offer for sale
₹0 cr
Registrar
Link Intime India Private Limited
Listing exchange
NSE, BSE
Maximum investment
₹15,000
Issue type
Bookbuilding IPO
Shares before issue
1,34,25,000
Shares after issue
1,80,00,000

Lot sizes

CategoryLotsSharesAmount
RETAIL175₹15,000
sHNI141,050₹2,10,000
bHNI675,025₹10,05,000

Share reservation

ANCHOR30%
QIB20%
HNI15%
RETAIL35%

Subscription & GMP

Subscription by category

Total subscribed100.45×

Reported 1 Sept 2026

QIB39.87×
NIB166.49×
RETAIL106.76×
HNIs(10L+)152.22×
HNIs(2-10L)195.04×

GMP history

023.54720 Apr: ₹023 Aug: ₹024 Aug: ₹2824 Aug: ₹2025 Aug: ₹3025 Aug: ₹2926 Aug: ₹3026 Aug: ₹2927 Aug: ₹3727 Aug: ₹4028 Aug: ₹3728 Aug: ₹4029 Aug: ₹4730 Aug: ₹4531 Aug: ₹4531 Aug: ₹461 Sept: ₹231 Sept: ₹361 Sept: ₹381 Sept: ₹102 Sept: ₹303 Sept: ₹293 Sept: ₹293 Sept: ₹303 Sept: ₹294 Sept: ₹2828 Sept: ₹281 Oct: ₹28
20 Apr₹281 Oct

Day-wise demand

28 Aug1.97×
31 Aug28.72×
1 Sept100.45×

Application-wise demand

CategoryReserved applicationsApplied applications
RETAIL21,35020,27,964
HNIs(10L +)43613,638
HNIs (2-10L)21841,134

Subscription demand

Amounts in ₹ crore. HNI subcategories are included in the NII total.

CategoryOfferedDemand
QIBs18.3729.6
FIIs0121.07
FIs0175.34
Mutual Funds035.12
Others0398.07
RETAIL32.023,419.09
HNIs 2+4.58892.32
HNIs 10+9.151,392.8

Financial performance

Company financials

In Crores · Reported periods may include interim results.

Revenue & profitIn Crores
0200400600Mar-23 · Revenue: 410.61Mar-23 · Profit after tax: 7.14Mar-23Mar-24 · Revenue: 435.86Mar-24 · Profit after tax: 10.51Mar-24Mar-25 · Revenue: 539.02Mar-25 · Profit after tax: 17.64Mar-25Jun-26 · Revenue: 147.39Jun-26 · Profit after tax: 6.47Jun-26
RevenueProfit after tax

Key performance indicators

MetricJun-26Mar-25Mar-24Mar-23
EPS4.9914.038.345.67
ROE4.5514.4910.537.35
ROCE6.9225.3622.3617.47
RONW0000
PRE IPO(PE)015.2100
POST IPO(PE)13.9000

Values and labels as reported in the issue data.

Peer comparison

CompanyP/E(X)CMP* (₹)Face value (₹)NAV/Share (₹)RONW(%)EPS (Basic) (₹)
Priority Jewels Limited15.21200.0010.00103.3012.7314.03
Khazanchi Jewellers Limited22.24802.8510.00129.1327.9836.10
Rbz Jewellers Limited10.08138.0910.0074.9618.2813.70
Ashapuri Gold Ornament Limited7.023.931.005.0011.130.56

Company information

Company profile

Founded in 2007, Priority Jewels is a company that designs, manufactures, and sells diamond-studded gold and platinum jewellery. Its product range includes daily wear items like rings, earrings, pendants, necklaces, and bracelets, as well as occasion jewellery. The company supplies its products to independent jewellers and major jewellery chains in India and abroad, including well-known names like CaratLane, Kalyan Jewellers, Reliance Retail, Malabar Gold & Diamonds, TBZ, and Senco Gold. As of December 31, 2024, it has served over 200 customers across India and exports to 13 countries such as the USA, UAE, Hong Kong, and Norway. The company operates two manufacturing facilities in Mumbai, supporting its production and design activities.

Strengths

  • Diversified Product Portfolio: The company offers a wide range of jewellery, including rings, earrings, pendants, bracelets, mangalsutras and traditional designs. It caters to both everyday wear and special occasions across different price ranges.
  • Experienced Promoters & Leadership: Promoters Shailesh Sangani and Tushar Mehta have over 30 years of industry experience. The management team also includes professionals with expertise in jewellery, marketing and finance.
  • Strong Customer Relationships: The company has maintained long-term relationships with customers for up to 8–16 years through consistent quality and service. These relationships support repeat business and customer loyalty.

Risk factors

  • No Long-Term Customer Contracts: The company mainly works under short-term contracts, which can create pricing pressure and revenue uncertainty. Non-renewal or unfavorable contract terms could affect sales and financial performance.
  • Dependence on a Single Business Segment: The company operates only in the jewellery business. Any slowdown or negative changes in the jewellery industry could significantly impact its revenue and profitability.
  • Manufacturing & Regional Concentration: The company relies on only two manufacturing facilities in Maharashtra. Any disruption caused by natural disasters, infrastructure issues, workforce problems or regulatory changes could affect production, operations and cash flow.

Promoters

Shailesh Sangani

Manisha Shailesh Sangani

Tushar Mehta

Aditi Karan Motla

Aashna Sangani Parikh

Priority Retail Ventures Pvt Ltd

Registrar & documents

Lead manager

Mefcom Capital Markets Limited

Registered office

Plot No. 121, Street No.15/18 MIDC, Andheri (East), Mumbai, Maharashtra, 400093

+91 22 6767 9898

[email protected]Company website ↗

Understanding PRIORITY IPO data

Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.