Purple Style Labs Limited
Bookbuilding IPO · NSE, BSE
- Price band
- ₹546 – ₹575
- Lot size
- 26 shares
- Issue amount
- ₹680 cr
- Total subscription
- 1.36×
- Opens
- 31 Aug 2026
- Closes
- 2 Sept 2026
- Allotment
- 3 Sept 2026
- Listing
- 7 Sept 2026
Offer at a glance
Issue overview
- Issue size
- 1,18,26,087 shares
- Face value
- ₹10 per share
- Minimum investment
- ₹14,196
- Fresh issue
- ₹680 cr
- Offer for sale
- ₹0 cr
- Registrar
- Kfin Technologies Limited
- Listing exchange
- NSE, BSE
- Maximum investment
- ₹14,950
- Issue type
- Bookbuilding IPO
- Shares before issue
- 6,82,35,000
- Shares after issue
- 8,06,89,212
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 1 | 26 | ₹14,950 |
| sHNI | 14 | 364 | ₹2,09,300 |
| bHNI | 67 | 1,742 | ₹10,01,650 |
Share reservation
Subscription & GMP
Subscription by category
Reported 2 Sept 2026
GMP history
Day-wise demand
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| RETAIL | 45,485 | 62,630 |
| HNIs(10L +) | 3,249 | 123 |
| HNIs (2-10L) | 1,624 | 763 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 204 | 306.32 |
| FIIs | 0 | 136.2 |
| FIs | 0 | 70.02 |
| Mutual Funds | 0 | 89.7 |
| Others | 0 | 10.39 |
| RETAIL | 68 | 112.97 |
| HNIs 2+ | 34 | 18.53 |
| HNIs 10+ | 68 | 72.01 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Mar-26 | Mar-25 | Mar-24 |
|---|---|---|---|
| EPS | -41.98 | -29 | -7.46 |
| ROE | 0 | 0 | 0 |
| ROCE | 0 | 0 | 0 |
| RONW | 0 | -160.33 | -120.75 |
| PRE IPO(PE) | -13.75 | 0 | 0 |
| POST IPO(PE) | 0 | 0 | 0 |
Values and labels as reported in the issue data.
Company information
Company profile
Founded in 2015, Purple Style Labs Ltd. runs Pernia’s Pop-Up Shop (PPUS), a luxury multi-brand fashion platform where customers can shop through its website, mobile apps, and physical experience centers. As of March 31, 2025, the platform offered over 2 lakh products from more than 1,300 designer brands across categories like womenswear, menswear, jewelry, accessories, and kidswear, including popular designers such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Between FY23 and FY25, PPUS served over 2 lakh customers across 140 countries, and in FY25 alone, it saw 18.57 million visitors, over 70,000 customers, and more than 1 lakh orders. The company also has a strong global presence with an experience center in London and plans to expand further with a new center in New York, focusing on key markets like the US, UK, Middle East, and Canada.
Strengths
- Leading Luxury Fashion Platform: The company is among India’s largest and fastest-growing multi-brand luxury fashion platforms, based on FY2025 revenue. It serves customers in India as well as international markets.
- Integrated Omnichannel Model: The company combines its online platform with physical Experience Centers, allowing customers to shop through both digital and offline channels.
- Growing International Presence: The company has expanded its presence across international markets, including the US, UK, Middle East and Canada, helping it reach a wider customer base.
Risk factors
- Dependence on Womenswear: A large portion of the company’s sales comes from womenswear. Changes in customer preferences or lower demand for womenswear could negatively affect revenue and financial performance.
- Dependence on Experience Centers: A significant share of the company’s sales comes through its Experience Centers in India. Any decline in customer visits or sales from these centres could impact overall business performance.
- Experience Center Expansion & Operational Risk: The company’s growth depends partly on the smooth operation and expansion of its Experience Centers. Any disruption or difficulty in opening new centres could affect revenue, cash flow and future growth.
Promoters
Abhishek Agarwal
Registrar & documents
Lead manager
Axis Capital Limited, IIFL Capital Services Limited
Registrar & contacts
Kfin Technologies Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
Purple Style Labs Ltd. CTS No. 1081, Plot no. 110 TPS Village Service Road, Western Express Highway, Vile Parle East Mumbai, Maharashtra, 400057
+91 22 5033 360
[email protected]Company website ↗Understanding PERNIASPOP IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.