Novus Loyalty Limited
Bookbuilding IPO · BSE
- Price band
- ₹139 - ₹146
- Lot size
- 1,000 shares
- Issue amount
- ₹60.15 cr
- Total subscription
- 1.55×
- Opens
- 17 Mar 2026
- Closes
- 20 Mar 2026
- Allotment
- 23 Mar 2026
- Listing
- 25 Mar 2026
Offer at a glance
Issue overview
- Issue size
- 41,20,000 shares
- Face value
- ₹10 per share
- Minimum investment
- ₹1,39,000
- Fresh issue
- ₹48.18 cr
- Offer for sale
- ₹11.97 cr
- Registrar
- Kfin Technologies Limited
- Listing exchange
- BSE
- Maximum investment
- ₹1,46,000
- Issue type
- Bookbuilding IPO
- Shares before issue
- 1,22,50,200
- Shares after issue
- 1,55,50,200
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 2 | 2,000 | ₹2,92,000 |
| sHNI | 3 | 3,000 | ₹4,38,000 |
| bHNI | 7 | 7,000 | ₹10,22,000 |
Share reservation
Subscription & GMP
Subscription by category
Reported 20 Mar 2026
GMP history
Day-wise demand
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| RETAIL | 683 | 1,240 |
| HNIs(10L +) | 130 | 41 |
| HNIs (2-10L) | 65 | 53 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 11.83 | 16.28 |
| RETAIL | 19.91 | 36.21 |
| HNIs 2+ | 2.85 | 2.51 |
| HNIs 10+ | 5.71 | 7.48 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Sep-25 | Mar-25 | Mar-24 |
|---|---|---|---|
| EPS | 4.74 | 2.93 | 2.42 |
| ROE | 36.3 | 31.74 | 36.94 |
| ROCE | 40.64 | 40.4 | 42.76 |
| RONW | 0 | 0 | 0 |
| PRE IPO(PE) | 0 | 49.89 | 0 |
| POST IPO(PE) | 19.56 | 0 | 0 |
Values and labels as reported in the issue data.
Peer comparison
| Company | P/E(X) | CMP* (₹) | Face value (₹) | NAV/Share (₹) | RONW(%) | EPS (Basic) (₹) |
|---|---|---|---|---|---|---|
| Novus Loyalty Limited IPO | 0 | 0 | 0 | 10.68 | 27.39 | 2.93 |
| Pelatro Limited | 53.72 | 00 | 0 | 77.64 | 6.31 | 5.64 |
Company information
Company profile
Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries such as fintech, e-commerce, software, banking, FMCG, and real estate through a modern and flexible loyalty platform built with advanced technology. The company offers customizable and ready-to-use program models including point-based rewards, event-triggered campaigns, cashback programs, purchase-linked promotions, and digital vouchers, which can be easily integrated with existing systems and operate across web platforms, mobile apps, and physical stores to deliver a seamless customer experience. Novus Loyalty provides both on-premises solutions, installed on a client’s servers or private cloud for greater data control, and SaaS-based cloud solutions that are easy to deploy and scalable, supported by AI-powered analytics for better customer insights. The company serves clients across several Indian states such as Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, while also operating internationally in markets including the UAE, USA, Australia, and Puerto Rico, and as of January 31, 2026, it had around 50 employees.
Strengths
- Comprehensive Loyalty Solutions: The company offers a wide range of loyalty and rewards programs such as point-based rewards, cashback systems, digital vouchers, and purchase-linked promotions that cater to multiple industries.
- Flexible Technology Platform: Its platform supports both On-Premises and SaaS models with easy integration across web, mobile apps, and physical stores, allowing businesses to adopt solutions based on their operational needs.
- Presence in Domestic and International Markets: The company serves clients across several Indian states and global markets including UAE, USA, Australia, and Puerto Rico, which helps diversify its revenue base.
Risk factors
- Small Workforce: As of January 31, 2026, the company had around 50 employees, which may limit its operational scale and growth capacity.
- Highly Competitive Industry: The loyalty and rewards solutions market includes many established technology companies, creating strong competition.
- Dependence on Technology and System Integration: The company’s services rely heavily on technology platforms and integrations with client systems, making operations sensitive to technical disruptions or system failures.
Promoters
Deepak Tomar
Sweta Singh
Registrar & documents
Lead manager
Smart Horizon Capital Advisors Private Limited
Registrar & contacts
Kfin Technologies Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
727, Udyog Vihar Phase V Industrial Complex Dundahera, Gurgaon, Haryana, 122016
9717154514
[email protected]Company website ↗Understanding NOVUS IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.