Luxury Time Limited
Bookbuilding IPO · BSE
- Price band
- ₹78 - ₹82
- Lot size
- 1,600 shares
- Issue amount
- ₹18.74 cr
- Total subscription
- 635.67×
- Opens
- 4 Dec 2025
- Closes
- 8 Dec 2025
- Allotment
- 9 Dec 2025
- Listing
- 11 Dec 2025
Offer at a glance
Issue overview
- Issue size
- 22,84,800 shares
- Face value
- ₹10 per share
- Minimum investment
- ₹1,24,800
- Fresh issue
- ₹15 cr
- Offer for sale
- ₹3.74 cr
- Registrar
- Mas Services Limited
- Listing exchange
- BSE
- Maximum investment
- ₹1,31,200
- Issue type
- Bookbuilding IPO
- Shares before issue
- 64,26,028
- Shares after issue
- 82,54,828
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 2 | 3,200 | ₹2,62,400 |
| sHNI | 3 | 4,800 | ₹3,93,600 |
| bHNI | 8 | 12,800 | ₹10,49,600 |
Share reservation
Subscription & GMP
Subscription by category
Reported 8 Dec 2025
GMP history
Day-wise demand
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| QIB | 0 | 98 |
| NIB | 0 | 23,231 |
| RETAIL | 228 | 1,95,771 |
| HNIs(10L +) | 43 | 10,245 |
| HNIs (2-10L) | 22 | 12,986 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 3.37 | 693.17 |
| FIIs | 0 | 247.35 |
| Mutual Funds | 0 | 2.01 |
| Others | 0 | 403.75 |
| RETAIL | 5.97 | 5,137.03 |
| HNIs 2+ | 0.87 | 543.51 |
| HNIs 10+ | 1.71 | 1,199.04 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Sep-25 | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|---|
| EPS | 0 | 0 | 0 | 0 |
| ROE | 0 | 0 | 0 | 0 |
| ROCE | 12.41 | 29.78 | 18.25 | 28.08 |
| RONW | 9.63 | 22.77 | 15.1 | 22.8 |
| PRE IPO(PE) | 0 | 12.57 | 0 | 0 |
| POST IPO(PE) | 16.15 | 0 | 0 | 0 |
Values and labels as reported in the issue data.
Peer comparison
| Company | P/E(X) | CMP* (₹) | Face value (₹) | NAV/Share (₹) | RONW(%) | EPS (Basic) (₹) |
|---|---|---|---|---|---|---|
| Luxury Time Ltd | 0 | 0 | 0 | 29.35 | 22.77 | 6.79 |
| Ethos Limited | 73.78 | 0 | 0 | 401.22 | 9.80 | 39.33 |
Company information
Company profile
Luxury Time Limited, incorporated in 2008 and headquartered in New Delhi, is involved in the distribution, marketing, retailing, and servicing of Swiss luxury watches in India, along with the supply of watch service tools and equipment. The company operates across five business verticals: B2B watch distribution, D2C and e-commerce sales, after-sales services, branding and marketing support, and tools and machinery distribution. It has a retail presence of over 70 points of sale across major cities like Delhi, Mumbai, and Bengaluru, as well as Tier I and Tier II locations such as Hyderabad, Ahmedabad, Pune, Surat, Kolkata, Chennai, and more. Its after-sales network includes service centers in Mumbai and Delhi, supported by 20+ authorized facilities nationwide. Luxury Time represents well-known Swiss watch brands like TAG Heuer, Zenith, Bomberg, and Exaequo, and is the authorised distributor for TAG Heuer in India, managing its official e-commerce platform. As of August 31, 2025, the company has 19 employees.
Strengths
- Established Leadership in India’s Luxury Watch Industry: Over 15 years of experience in the Swiss luxury segment enables strong market insight, premium positioning, and enduring relationships in high-value customer categories.
- Exclusive Representation of Top Global Brands: Holds authorized distribution partnerships for renowned Swiss luxury watch brands, overseeing import, marketing, and retail—making the company a key gateway for international brands in India.
- Wide and Premium Retail Network: Operates 70+ points of sale across major metros and Tier-1 cities, ensuring strong visibility, customer accessibility, and deeper brand engagement nationwide.
Risk factors
- Uncertain Continuation of Brand Distribution Rights: Distribution agreements with Swiss luxury brands may not always be renewed, and loss of these rights could reduce product availability, weaken brand presence, and negatively affect competitive positioning.
- High Reliance on TAG Heuer E-Commerce Authorization: The company’s digital sales depend heavily on being the authorized operator for TAG Heuer in India, and any withdrawal of this right may disrupt online revenues and limit access to premium customers.
- Risks in Managing Premium Retailer Network: The business depends on selective retailer partnerships to protect brand value, and any selection errors or relationship changes could impact brand perception, pricing power, and overall market growth.
Promoters
Mr. Ashok Goel
Mr. Pawan Chohan
Registrar & documents
Lead manager
GYR Capital Advisors Private Limited
Registrar & contacts
Mas Services Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
713, Pearls Omaxe Building, Tower- 2 Wazirpur, Netaji Subhash Place, Delhi, New Delhi, 110034
+91 011-49060989
[email protected]Understanding LUXURY IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.