Honasa Consumer Limited (Mamaearth)
Book Built Issue IPO · NSE, BSE
- Price band
- ₹308 - ₹324
- Lot size
- 46 shares
- Issue amount
- ₹1,701.44 cr
- Total subscription
- 8.01×
- Opens
- 31 Oct 2023
- Closes
- 2 Nov 2023
- Allotment
- 3 Nov 2023
- Listing
- 7 Nov 2023
Offer at a glance
Issue overview
- Issue size
- 5,25,16,742 shares
- Face value
- ₹10 per share
- Minimum investment
- ₹14,168
- Fresh issue
- ₹365 cr
- Offer for sale
- ₹1,336.4 cr
- Registrar
- Kfin Technologies Limited
- Listing exchange
- NSE, BSE
- Maximum investment
- ₹14,904
- Issue type
- Book Built Issue IPO
- Shares before issue
- 13,63,36,336
- Shares after issue
- 32,17,47,807
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 1 | 46 | ₹14,904 |
| sHNI | 14 | 644 | ₹2,08,656 |
| bHNI | 68 | 3,128 | ₹10,13,472 |
Share reservation
Subscription & GMP
Subscription by category
Missing multiples are calculated from bids and offered shares when available.
GMP history
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 484.94 | 5,868.77 |
| RETAIL | 161.65 | 228.86 |
| NIB | 242.47 | 1,026.16 |
| HNIs 2+ | 80.82 | 200.72 |
| HNIs 10+ | 161.65 | 825.44 |
| EMPLOYEES | 1.05 | 5.37 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Values |
|---|---|
| EPS | 4.66 |
| ROE | 0 |
| ROCE | 0 |
| RONW | -23.57 |
| PRE IPO(PE) | 0 |
| POST IPO(PE) | 105.54 |
Values and labels as reported in the issue data.
Company information
Company profile
Incorporated in 2016, Honasa Consumer Limited (HCL) is a consumer products company that targets millennial customers with innovative and natural ingredient-based products, backed by strong D2C marketing and e-commerce distribution. The company currently serves customers across 500+ cities in India and has built multiple well-known brands such as Mamaearth, The Derma Co., Aqualogica, and Ayuga, while also acquiring shares in BBLUNT and the content platform Momspresso. With investments from Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, Honasa Consumer Limited is rapidly scaling and is positioned to reach a $1 billion company valuation.
Strengths
- Innovation-Driven Products: The company focuses on developing unique and improved products.
- Multi-Channel Distribution: Presence across both online and offline channels ensures wider customer reach and convenience.
Promoters
Varun Alagh
Ghazal Alagh
Registrar & documents
Lead manager
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Jm Financial Limited, J.P. Morgan India Private Limited
Registrar & contacts
Kfin Technologies Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector - 12, Dwarka – South West Delhi,-110 075
+91 124 4071960
[email protected]Company website ↗Understanding HONASA IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.