BRAINBEES SOLUTIONS LIMITED (FIRST CRY)
Bookbuilding IPO · NSE, BSE
- Price band
- ₹440 - ₹465
- Lot size
- 32 shares
- Issue amount
- ₹4,193.73 cr
- Total subscription
- 12.22×
- Opens
- 6 Aug 2024
- Closes
- 8 Aug 2024
- Allotment
- 10 Aug 2024
- Listing
- 13 Aug 2024
Offer at a glance
Issue overview
- Issue size
- 9,01,94,432 shares
- Face value
- ₹2 Per Share
- Minimum investment
- ₹14,080
- Fresh issue
- ₹1,666.19 cr
- Offer for sale
- ₹2,527.54 cr
- Registrar
- Link Intime India Private Limited
- Listing exchange
- NSE, BSE
- Maximum investment
- ₹14,880
- Issue type
- Bookbuilding IPO
- Shares before issue
- 44,81,65,900
- Shares after issue
- 51,91,77,427
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 1 | 32 | ₹14,880 |
| sHNI | 14 | 448 | ₹2,08,320 |
| bHNI | 68 | 2,176 | ₹10,11,840 |
Share reservation
Subscription & GMP
Subscription by category
Missing multiples are calculated from bids and offered shares when available.
GMP history
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| HNIs (10L+) | 20,117 | 18,816 |
| HNIs (2-10L) | 10,058 | 32,722 |
| RETAIL | 2,81,635 | 5,21,936 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 1,257.22 | 24,268.58 |
| RETAIL | 419.07 | 968.03 |
| NIB | 628.61 | 2,940.6 |
| HNIs 2+ | 209.54 | 709.58 |
| HNIs 10+ | 419.07 | 2,231.02 |
| EMPLOYEES | 3.31 | 21.76 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Mar-24 | Mar-23 | Mar-22 |
|---|---|---|---|
| EPS | -6.2 | -9.97 | -1.74 |
| ROE | 0 | 0 | 0 |
| ROCE | 0 | 0 | 0 |
| RONW | -8.65 | -12.76 | -2.04 |
| PRE IPO(PE) | -69.91 | 0 | 0 |
| POST IPO(PE) | -75.09 | 0 | 0 |
Values and labels as reported in the issue data.
Company information
Company profile
Brainbees Solutions Limited, founded in 2010, operates under the brand 'FirstCry' and is a leading online platform catering to parents and children up to age 12. Offering over 1.5 million SKUs from 7,500+ brands, FirstCry provides apparel, footwear, baby gear, toys, and personal care products, including its house brands like BabyHug, Pine Kids, and Babyoye. Recognized as India's largest multi-category brand for mother and baby products, it also leads in specialized online retail for kids' products in the UAE. With a network of 900+ contract manufacturers, the company employs 3,411 full-time and 2,475 contract-based employees as of December 2023.
Strengths
- India’s Largest Kids’ Retail Platform: FirstCry offers a huge variety of products for mothers, babies, and kids across multiple brands and channels, making shopping easy and convenient.
- Growing Through Network Effects: With rich content, diverse brands, and data-driven insights, the platform keeps users engaged and fuels business growth.
- Trusted & Loved Brand: Strong customer loyalty and trust help FirstCry maintain its market leadership and drive repeat purchases.
Risk factors
- Uncertain Growth Ahead: Past success doesn’t guarantee future growth. Challenges in maintaining momentum or executing strategies could impact business and financial health.
- Compliance Risks: Previous lapses in following the Companies Act 2013 led to penalties. Future non-compliance could bring more fines and financial strain.
- Subsidiary Challenges: Auditors have raised concerns about the financial stability of FirstCry Retail DWC LLC, which could affect the company’s overall financial health.
Registrar & documents
Lead manager
Kotak Mahindra Capital Company Limited, Morgan Stanley India Company Private Limited, Bofa Securities India Limited, Jm Financial Limited, Avendus Capital Private Limited
Registrar & contacts
Link Intime India Private Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune - 411 001
+91 84829 89157
[email protected]Company website ↗Understanding FIRSTCRY IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.