Cash Ur Drive Marketing Limited
Bookbuilding IPO · NSE
- Price band
- ₹123 - ₹130
- Lot size
- 1,000 shares
- Issue amount
- ₹60.79 cr
- Total subscription
- 81.95×
- Opens
- 31 Jul 2025
- Closes
- 4 Aug 2025
- Allotment
- 5 Aug 2025
- Listing
- 7 Aug 2025
Offer at a glance
Issue overview
- Issue size
- 46,76,000 shares
- Face value
- ₹10 per share
- Minimum investment
- ₹1,23,000
- Fresh issue
- ₹58.09 cr
- Offer for sale
- ₹2.69 cr
- Registrar
- Bigshare Services Private Limited
- Listing exchange
- NSE
- Maximum investment
- ₹1,30,000
- Issue type
- Bookbuilding IPO
- Shares before issue
- 1,31,76,800
- Shares after issue
- 1,76,45,800
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 2 | 2,000 | ₹2,60,000 |
| sHNI | 3 | 3,000 | ₹3,90,000 |
| bHNI | 8 | 8,000 | ₹10,40,000 |
Share reservation
Subscription & GMP
Subscription by category
Missing multiples are calculated from bids and offered shares when available.
GMP history
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| HNIs (10L+) | 148 | 8,605 |
| HNIs (3-10L) | 73 | 5,800 |
| RETAIL | 775 | 48,382 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 11.47 | 873.63 |
| RETAIL | 20.15 | 1,257.93 |
| HNIs 2+ | 2.85 | 239.63 |
| HNIs 10+ | 5.77 | 925.91 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| EPS | 14.16 | 7.68 | 4.29 |
| ROE | 44.43 | 48.56 | 43.61 |
| ROCE | 41.55 | 52.49 | 36.45 |
| RONW | 44.43 | 48.56 | 43.61 |
| PRE IPO(PE) | 9.69 | 0 | 0 |
| POST IPO(PE) | 12.98 | 0 | 0 |
Values and labels as reported in the issue data.
Company information
Company profile
Incorporated in July 2009, Cash Ur Drive Marketing Limited is an outdoor advertising company specializing in vehicle wrap advertising, using mobile billboards to create impactful branding across multiple Indian cities. The company offers a comprehensive 360-degree marketing solution encompassing transit media, digital wall paintings, and event promotions. As an out-of-home (OOH) advertising firm, it provides a wide range of services including transit, outdoor, print, and digital media, helping clients effectively reach their target audiences. Its offerings include bus branding, auto hood advertisements, billboard campaigns, and other outdoor media solutions. Additionally, the company advertises electric vehicles and charging stations, tapping into the growing EV industry. With branches located in Chandigarh, Lucknow, Mumbai, and Noida, the company delivers services such as cab branding, in-cab ads, cab and taxi wraps, auto branding, billboard and hoarding placements, digital wall painting, and free-standing panels. It also conducts integrated campaigns across outdoor, digital, and point-of-sale media, along with print advertisements in newspapers, magazines, and trade journals to target both broad and niche segments. As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Strengths
- Recognized Accreditations: Certified by DAVP (Directorate of Advertising and Visual Publicity) and affiliated with INS (Indian Newspaper Society), enhancing credibility in the media industry.
- Experienced Leadership: Led by a qualified and knowledgeable management team with deep industry expertise.
- Comprehensive, Client-Focused Services: Offers end-to-end advertising solutions tailored to meet diverse client needs through a customer-centric approach.
Risk factors
- Potential Financial Risk from Contingent Liabilities: The company’s financial health could be adversely affected if existing contingent liabilities materialize.
- Impact of Ongoing Legal Proceedings: Unfavorable outcomes in pending litigations involving the company or its promoters may harm its operations, reputation, or financial standing.
- Limited Revenue Diversification: A significant portion of revenue comes from outdoor and transit media services, exposing the business to risks from demand fluctuations in these specific segments.
Promoters
Mr. Raghu Khanna
Ms. Parveen K Khanna
Mr. Bhupinder Kumar Khanna
Registrar & documents
Lead manager
Narnolia Financial Services Limited
Registrar & contacts
Bigshare Services Private Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
4 th Floor, SCO0032 Sector17C Chandigarh, Chandigarh, 160017
+91 7011293001
[email protected]Company website ↗Understanding CUDML IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.