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BRBRANDMANListed

Brandman Retail Limited

Bookbuilding IPO · NSE

Price band
₹167 - ₹176
Lot size
800 shares
Issue amount
₹86.08 cr
Total subscription
114.55×
Current price₹182.75
Listing price ₹183
Watch live price ↗
Opens
4 Feb 2026
Closes
6 Feb 2026
Allotment
9 Feb 2026
Listing
11 Feb 2026

Offer at a glance

Issue overview

Issue size
48,91,200 shares
Face value
₹10 per share
Minimum investment
₹1,33,600
Fresh issue
₹86.08 cr
Offer for sale
₹0 cr
Registrar
Bigshare Services Private Limited
Listing exchange
NSE
Maximum investment
₹1,40,800
Issue type
Bookbuilding IPO
Shares before issue
1,35,65,986
Shares after issue
1,84,57,186

Lot sizes

CategoryLotsSharesAmount
RETAIL21,600₹2,81,600
sHNI32,400₹4,22,400
bHNI86,400₹11,26,400

Share reservation

Anchor28.46%
QIB18.97%
HNI14.3%
RETAIL33.27%
Market Maker5%

Subscription & GMP

Subscription by category

Total subscribed114.55×

Reported 6 Feb 2026

QIB85.24×
NIB203.33×
RETAIL93.12×
HNIs(10L+)248.99×
HNIs(2-10L)111.86×

GMP history

017343 Feb: ₹74 Feb: ₹125 Feb: ₹206 Feb: ₹276 Feb: ₹306 Feb: ₹346 Feb: ₹296 Feb: ₹236 Feb: ₹2510 Feb: ₹16
3 Feb₹1610 Feb

Day-wise demand

4 Feb0.75×
5 Feb5×
6 Feb114.55×

Application-wise demand

CategoryReserved applicationsApplied applications
QIB076
NIB027,813
RETAIL1,01794,702
HNIs(10L +)19417,683
HNIs (2-10L)9710,130

Subscription demand

Amounts in ₹ crore. HNI subcategories are included in the NII total.

CategoryOfferedDemand
QIBs16.331,392.24
FIIs0251.6
FIs060.01
Others01,080.64
RETAIL28.642,666.81
HNIs 2+4.1458.32
HNIs 10+8.212,043.9

Financial performance

Company financials

In Crores · Reported periods may include interim results.

Revenue & profit In Crores
050100150Mar-24 · Revenue: 123.49Mar-24 · Profit after tax: 8.27Mar-24Mar-25 · Revenue: 136.3Mar-25 · Profit after tax: 20.95Mar-25Dec-25 · Revenue: 97.21Dec-25 · Profit after tax: 19.67Dec-25
RevenueProfit after tax

Key performance indicators

MetricDec-25Mar-25Mar-24
EPS15.216.436.49
ROE43.69108.47175.92
ROCE36.9275.0893.22
RONW000
PRE IPO(PE)011.390
POST IPO(PE)12.3800

Values and labels as reported in the issue data.

Peer comparison

CompanyP/E(X)CMP* (₹)Face value (₹)NAV/Share (₹)RONW(%)EPS (Basic) (₹)
Brandman Retail Limited0010.0023.3770.3316.43
Redtape Limited47.39145.962.0014.2721.553.08
Bata India Limited47.411219.905.00122.5420.9925.73
Lehar Footwears Limited34.59212.7510.0063.609.676.15
Liberty Shoes Limited40.57321.3010.00130.606.097.92

Company information

Company profile

Brandman Retail Limited, incorporated in 2021, is engaged in the distribution of international sports and lifestyle brands in India and operates a multi-channel business model spanning distribution, licensing, retail, and e-commerce with an emphasis on innovation, customer-centricity, and sustainability. The company manages 11 Exclusive Brand Outlets across northern India in cities such as Ahmedabad, New Delhi, Gurugram, Lucknow, and Noida, primarily retailing the New Balance brand under non-exclusive distribution agreements, and also operates two Multi-Brand Outlets under the “Sneakrz” brand in Bathinda and New Delhi. In addition to its physical retail presence, Brandman Retail has a strong digital footprint, selling products through major e-commerce platforms including Flipkart, Ajio, and Tata Cliq, with consistent monthly order fulfillment.

Strengths

  • Experienced Management Team: Promoters with strong retail and brand expertise, supported by a skilled professional team.
  • Omni-Channel Distribution: Presence across EBOs, MBOs, e-commerce platforms, and own online channel ensures wide reach.
  • Asset-Light & Scalable Model: Centralized inventory and trading model enable growth with limited capital investment.

Risk factors

  • Non-Exclusive Brand Dependence: Brands may appoint other distributors, increasing competition and pricing pressure.
  • Store Expansion Uncertainty: Delay or higher costs in finalizing new store locations may affect growth plans.
  • E-Commerce Platform Reliance: Dependence on marketplace contracts exposes the business to compliance risks, penalties, or termination.

Promoters

Mr. Arun Malhotra

Ms. Kavya Malhotra

Ms. Kashika Malhotra

Registrar & documents

Lead manager

Gretex Corporate Services Limited

Registered office

DPT 718-719, 7th Floor DLF Prime Tower Okhla Industrial Area Phase-I, South Delhi, New Delhi, 110020

011-46052323

[email protected]Company website ↗

Understanding BRANDMAN IPO data

Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.