BlueStone Jewellery and Lifestyle Limited
Bookbuilding IPO · NSE, BSE
- Price band
- ₹492 - ₹517
- Lot size
- 29 shares
- Issue amount
- ₹1,541 cr
- Total subscription
- 2.72×
- Opens
- 11 Aug 2025
- Closes
- 13 Aug 2025
- Allotment
- 14 Aug 2025
- Listing
- 19 Aug 2025
Offer at a glance
Issue overview
- Issue size
- 2,97,99,798 shares
- Face value
- ₹1 Per Equity Share
- Minimum investment
- ₹14,268
- Fresh issue
- ₹820 cr
- Offer for sale
- ₹720.65 cr
- Registrar
- Kfin Technologies Limited
- Listing exchange
- NSE, BSE
- Maximum investment
- ₹14,993
- Issue type
- Bookbuilding IPO
- Shares before issue
- 13,40,63,906
- Shares after issue
- 15,13,20,372
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 1 | 29 | ₹14,993 |
| sHNI | 14 | 406 | ₹2,09,902 |
| bHNI | 67 | 1,943 | ₹10,04,531 |
Share reservation
Subscription & GMP
Subscription by category
Missing multiples are calculated from bids and offered shares when available.
GMP history
Application-wise demand
| Category | Reserved applications | Applied applications |
|---|---|---|
| HNIs (10L+) | 7,340 | 286 |
| HNIs (3-10L) | 3,670 | 1,017 |
| RETAIL | 1,02,758 | 1,07,361 |
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 462.19 | 1,962.62 |
| RETAIL | 154.06 | 213.37 |
| HNIs 2+ | 77.03 | 25.88 |
| HNIs 10+ | 154.06 | 105.1 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| EPS | -79.74 | -78.36 | -92.14 |
| ROE | -24.45 | -38.01 | 0 |
| ROCE | 0 | 0 | 0 |
| RONW | 0 | 0 | 0 |
| PRE IPO(PE) | 0 | 0 | 0 |
| POST IPO(PE) | 0 | 0 | 0 |
Values and labels as reported in the issue data.
Company information
Company profile
As of June 30, 2024, the company offers a wide range of diamond, gold, platinum, and studded jewellery, including rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, and chains, with 95 themed collections designed to suit various customer preferences and budgets. Its retail network spans 203 stores in 86 cities across 26 states and union territories, covering over 12,600 PIN codes, with 110 company-owned outlets and 93 franchises occupying more than 350,000 sq. ft. of space. The in-house team of 25 designers works from dedicated studios, supported by vertically integrated operations and advanced manufacturing facilities.
Strengths
- Leading digital jewellery brand – Ranked second in India with 28–32% market share in FY24 among omni-channel players.
- Strong tech-enabled operations – 42-member in-house tech team manages complete workflow and improves customer experience.
- Modern in-house designs – Unique jewellery crafted internally, appealing to the 25–45 age group for personal style and brand connection.
Risk factors
- Promoter’s pledged shares may impact control – Some shares are pledged; if enforced, it could reduce ownership and affect business stability.
- Past compliance issues raise concerns – Missed secretarial or regulatory filings may lead to penalties and hurt reputation.
- High inventory levels pose risk – Large stock held (₹16,525.47 million in FY25); weak planning or sales may affect performance.
Promoters
Gaurav Singh Kushwaha
Registrar & documents
Lead manager
Axis Capital Limited, IIFL Capital Services Limited, Kotak Mahindra Capital Company Limited
Registrar & contacts
Kfin Technologies Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
Site No. 89/2, Lava Kusha Arcade, Munnekolal Village, Outer Ring Road,Marathahalli, Bangalore Urban, Karnataka, 560037
+91 22 4515 2729
[email protected]Company website ↗Understanding BLUESTONE IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.