Adcounty Media India Limited
Bookbuilding IPO · BSE
- Price band
- ₹80 - ₹85
- Lot size
- 1,600 shares
- Issue amount
- ₹50.69 cr
- Total subscription
- 272.99×
- Opens
- 27 Jun 2025
- Closes
- 1 Jul 2025
- Allotment
- 2 Jul 2025
- Listing
- 4 Jul 2025
Offer at a glance
Issue overview
- Issue size
- 59,63,200 shares
- Face value
- ₹10 per share
- Minimum investment
- ₹1,28,000
- Fresh issue
- ₹50.69 cr
- Offer for sale
- ₹0 cr
- Registrar
- Skyline Financial Services Private Limited
- Listing exchange
- BSE
- Maximum investment
- ₹1,36,000
- Issue type
- Bookbuilding IPO
- Shares before issue
- 1,65,38,000
- Shares after issue
- 2,25,01,200
Lot sizes
| Category | Lots | Shares | Amount |
|---|---|---|---|
| RETAIL | 1 | 1,600 | ₹1,36,000 |
| HNI | 2 | 3,200 | ₹2,72,000 |
Share reservation
Subscription & GMP
Subscription by category
Missing multiples are calculated from bids and offered shares when available.
GMP history
Subscription demand
Amounts in ₹ crore. HNI subcategories are included in the NII total.
| Category | Offered | Demand |
|---|---|---|
| QIBs | 9.56 | 0 |
| RETAIL | 16.76 | 0.58 |
Financial performance
Company financials
In Crores · Reported periods may include interim results.
Key performance indicators
| Metric | Mar-24 | Mar-23 | Mar-22 |
|---|---|---|---|
| EPS | 20.13 | 26.17 | 20.46 |
| ROE | 40.87 | 64.08 | 46.88 |
| ROCE | 55.59 | 86.93 | 63.3 |
| RONW | 0 | 0 | 0 |
| PRE IPO(PE) | 0 | 0 | 0 |
| POST IPO(PE) | 0 | 0 | 0 |
Values and labels as reported in the issue data.
Company information
Company profile
Adcounty Media India Limited is a BrandTech company that provides end-to-end digital marketing solutions, ranging from brand promotion to performance-driven campaigns. Using advanced technology, the company creates tailored advertising strategies for clients across various industries. Its services include programmatic advertising, search engine optimization (SEO), social media marketing, and paid campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These offerings aim to drive sales, generate leads, and increase customer reach. The company operates several websites and mobile apps, and also offers a proprietary programmatic advertising platform called BidCounty, which enhances both branding and performance-based marketing. In addition, Adcounty conducts market research to help brands effectively target their audience and improve user acquisition. It has worked with well-known brands like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar and Paisa Bazaar), Bank Sathi, and MUV to deliver impactful campaigns. Adcounty Media India Limited operates mainly in the fields of advertisement technology (Adtech) and digital marketing. As of July 31, 2024, the company had 48 permanent employees focused on helping clients meet their marketing objectives.
Strengths
- Global Presence: Serving clients in 47 countries helps ensure steady international growth
- Smart Ad Strategy: Uses tech, research, and data to run impactful, targeted campaigns
- Strong Team Support: Experienced management and skilled staff drive business success
Risk factors
- Employee Turnover Risk: High attrition makes it hard to retain skilled and experienced staff
- Fast Market Shifts: Changing ad trends and customer needs demand constant innovation to stay relevant
- Costly Tools Dependence: Heavy spending on third-party tools affects cash flow and financial flexibility
Promoters
Mr. Aditya Jangid
Mr. Abbhinav Rajendra Jain
Mr. Delphin Varghese
Mr. Chandan Garg
Ms. Vartika Dangayach
M/S Innovana Thinklabs Limited
Registrar & documents
Lead manager
Narnolia Financial Services Limited
Registrar & contacts
Skyline Financial Services Private Limited
[email protected]Official registrar portal ↗IPO allotment status guide →Registered office
First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, 302004
+ 91 7877623083
[email protected]Company website ↗Understanding ADCOUNTY IPO data
Compare the price band and required investment with the company profile, financial results and offer documents. Subscription figures show reported demand by category; they do not establish the value of the business. GMP is an unofficial indication and can change before listing.